On the occasion of Ganesh Chaturthi, India's largest air conditioning company Voltas has launched a new range of appliances. The Tata group firm and its Turkish joint venture partner Arcelik is also planning to invest Rs 1,000 crore in the next four-five years to set up a home appliances plant in Gujarat and in marketing activities.
Voltas, which has formed a 50:50 JV — Voltbek Home Appliances Pvt Ltd (Voltbek) — with the Turkish firm, Thursday launched their home appliances brand ‘Voltas Beko’.
Voltas Beko has a range of home appliances, which include refrigerators, washing machines, microwaves, and dishwashers. Besides, the company plans to add over 100 SKUs over the next three months.
With inputs from PTI.