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    VIP Industries expects profitability to go up post revamp of VIP Bags

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    VIP Industries expects profitability to go up post revamp of VIP Bags

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    Storyboard's Ankita Saxena caught up with Sudip Ghose, chief executive officer of VIP Industries, who spoke about the need of revamping the brand's positioning.

    For the first time in 48 years, VIP Bags will be undergoing a complete revamp in their brand positioning, logo and their range of products.
    Storyboard's Ankita Saxena caught up with Sudip Ghose, chief executive officer of VIP Industries, who spoke about the revamping.
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