• SENSEX
    NIFTY 50
VIDEOS
Business

Nielsen says combination of government aid, monsoon and GDP growth will impact FMCG sector

Updated : July 17, 2019 07:44 PM IST

Marketing research firm Nielsen on Wednesday said a combination of government aid, monsoon and gross domestic product (GDP) growth will impact the fast-moving consumer goods (FMCG) sector.

In an interview to CNBC-TV18's Rituparna Bhuyan, Sunil Khiani, associate director, said, “From Q3 2018, we are seeing some bit of softness and slowdown that is happening. For this quarter, we are seeing a 10 percent. However, it is still a double-digit at 10 percent kind of growth in FMCG. For the full year, a tad lower which is between 8 percent and 9 percent is what we are predicting FMCG to grow."

“More rural slowdown is driven by the north zone, which is also the highest contributor. Four months back, winter rains impacted our rabi crops. So, a lot of the rural population, disposable incomes are at a very threat position. Inflationary pressures are not helping. If you look at average prices of FMCG, they are also firming up,” Khiani said.
primo org
Have you signed up for Primo, our daily newsletter?
It has all the stories and data on the market, business, economy and tech that you need to know.
cnbc two logos
To keep watching CNBC-TV18, India's No. 1 English Business News Channel, call your Cable or DTH Operator and subscribe now for just Rs. 4 per month. You can also subscribe to CNBC-TV18 Prime HD for Re 1/- per month.Find out more
Live TV