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In pics: Festive cheer brings life to Delhi's markets; footfalls back to 50% of pre-COVID levels

Updated : November 03, 2020 07:54 PM IST

As festive season is around, customers are gradually venturing to popular Delhi markets after a long period of thaw. Busy markets like Sarojini Nagar and Lajpat Nagar are witnessing increasing footfall.

1. As festival season embarks, the busy markets of Delhi-NCR are seeing return of consumers. Streets of South Delhi market – Sarojini Nagar – is seeing revival of consumption.
1. As festival season embarks, the busy markets of Delhi-NCR are seeing return of consumers. Streets of South Delhi market – Sarojini Nagar – is seeing revival of consumption.
2. Ashok Randhawa, President of Sarojini Nagar Mini Market Association, says,
2. Ashok Randhawa, President of Sarojini Nagar Mini Market Association, says, "Until 2 weeks back the market saw limited customer movement, but now with the festival season we are seeing 50% of pre-COVID levels, consumers are slowly coming back to the markets."
3. Pandemic has changed the consumption pattern of people. Consumers are coming out slowly but it is only essentials, be it the essential festival buying or what may be called as bare minimum to ensure that the basic requirements of the festivals are met.
3. Pandemic has changed the consumption pattern of people. Consumers are coming out slowly but it is only essentials, be it the essential festival buying or what may be called as bare minimum to ensure that the basic requirements of the festivals are met.
4. Markets are full of festival essentials. Home décor, apparel, home appliances are some of the categories, which are seeing good sales.
4. Markets are full of festival essentials. Home décor, apparel, home appliances are some of the categories, which are seeing good sales.
5. Consumers have come out for shopping for the first time post COVID-19. This time it is just for the festivals. “I am not shopping for any gifts etc this time, I am just shopping for myself,” says a shopper.
5. Consumers have come out for shopping for the first time post COVID-19. This time it is just for the festivals. “I am not shopping for any gifts etc this time, I am just shopping for myself,” says a shopper.
6. Shoppers in Lajpat Nagar Market, Delhi, too feel that this time it will be only limited festival shopping.
6. Shoppers in Lajpat Nagar Market, Delhi, too feel that this time it will be only limited festival shopping. "I haven’t shopped much. I used to shop a lot earlier, but compared to normal times, I have shopped very less. Also this time, we are not going to go out much, plus there are financial constraints too, that too with almost everyone,” says a shopper.
7. Females are shopping more than men to meet the festival requirements.
7. Females are shopping more than men to meet the festival requirements.
8. Accessories, female apparel continue to be top buys in Lajpat Nagar and Sarojini Nagar markets.
8. Accessories, female apparel continue to be top buys in Lajpat Nagar and Sarojini Nagar markets.
9. DN Rajpal, Secretary, Lajpat Nagar Traders Association, says about 70-75% customers are back due to festivals. This has brought some cheer back to the traders in the market.
9. DN Rajpal, Secretary, Lajpat Nagar Traders Association, says about 70-75% customers are back due to festivals. This has brought some cheer back to the traders in the market. "Be it clothes, groceries or even jewellery, we are seeing a revival in the demand for almost everything. We expect the revival to stay for some time."
10. Yashpal Lakhina, co-owner of Punjab Silk Store, says, “50% customer is back, slowly sales are also happening because of festivals.”
10. Yashpal Lakhina, co-owner of Punjab Silk Store, says, “50% customer is back, slowly sales are also happening because of festivals.”
11. Mukesh Lakhina, co-owner of Punjab Silk Store, says, “Due to festivals and marriage season, we are seeing some serious shoppers back in the market. We expect the customer to come for shopping slowly till mid-December.”
11. Mukesh Lakhina, co-owner of Punjab Silk Store, says, “Due to festivals and marriage season, we are seeing some serious shoppers back in the market. We expect the customer to come for shopping slowly till mid-December.”
12. Markets such as Lajpat Nagar and Sarojinin nagar are seeing a mix of ticket size. Shoppers are spending in the range of Rs 100-1000 and not picking up expensive products.
12. Markets such as Lajpat Nagar and Sarojinin nagar are seeing a mix of ticket size. Shoppers are spending in the range of Rs 100-1000 and not picking up expensive products.
13. The return of the consumers has definitely got some cheer to the markets in the festival season, but business is far from being back to normal. A slow and steady growth is what traders and shopkeepers expect. However, the recent advisory by the health ministry on an expected spike as people will move out in numbers to markets places might keep some shoppers away from buying.
13. The return of the consumers has definitely got some cheer to the markets in the festival season, but business is far from being back to normal. A slow and steady growth is what traders and shopkeepers expect. However, the recent advisory by the health ministry on an expected spike as people will move out in numbers to markets places might keep some shoppers away from buying.
Published : November 03, 2020 07:54 PM IST
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