Future Consumer launches braille-friendly packaging for its body wash brand 'think skin'.
Ajay Kumar Reddy, Captain of Indian men's blind cricket team launched the product.
Braille packaged body washes will be available at Big bazaar, Big Bazaar GenNxt, Nilgiris, Heritage and EasyDay stores. This will cater to 20,000 differently enabled members within the future group universe
The company aims to price the body wash at par with soap. Future consumer will launch more braille friendly products in categories like spices, sauces and multiple home care products.
The company says around 8-9 categories should be braille friendly in six months to further cater to its differently enabled consumers.
The company will be introducing talking packs and tech enabled packs.