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videos | IST

FMCG companies see light at the end of the tunnel as 2019 comes to a finish

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India's consumption slowdown took a toll on consumer goods companies in 2019. Volume growth slipped to mid-single digits, and rural growth hit a 7-year low.

India's consumption slowdown took a toll on consumer goods companies in 2019. Volume growth slipped to mid-single digits, and rural growth hit a 7-year low.
CNBC-TV18's Priya Sheth finds out how FMCG companies tried to cope with the demand slowdown and what they are betting on in 2020. FMCG companies are pinning their hopes for a recovery in growth on government's popular schemes bearing fruit - that an increase in agri income will spur consumption demand.