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Expect beverages contribution in ITC Foods to hit 10% in 2-3 years, says COO Sanjay Singal

Updated : May 03, 2019 08:43 PM IST

Tobacco-to-hotels major ITC Ltd on Friday said the company expects beverages category contribution in ITC Foods to hit 10 percent over the next 2-3 years.

In an interview to CNBC-TV18's Priya Sheth, Sanjay Singal, chief operating officer - dairy and beverages, said, "Our entire range of fruit beverages are in the tetra packs or in the new PET format that we launched today and ITC is the only brand and the company to do this."

"ITC Foods' market share today would range between 8-10 percent depending on which state you look at. We have made progress. We have jumped to around 8-10 percent market share now and it is growing as a brand," Singal said.

According to Singal, "Entire packaged fruit beverage market is around Rs 2,000 crore and ITC Foods is always launching new categories and this is another category that has just been launched."
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