Faced with opposition from online retailers like Amazon and Flipkart, sources said the government has decided to drop the draft ecommerce policy.
A committee of secretaries will chart out the action plan on the policy, which had proposed some strict regulations including curbing "deep discounts."
To discuss the above, CNBC-TV18 spoke with department of industrial policy and promotion (DIPP) secretary Ramesh Abhishek and Niti Aayog chief executive officer, Amitabh Kant.
According to Kant, "We are at the beginning of ecommerce revolution and our objective should be how do we make ecommerce make the economy grow. Our objective must be that ecommerce creates vast number of jobs and thirdly, players from this sector should not distort the market."
"Looking at the objective of growth and jobs, this particular committee will interact with all the ministries and push through all that is required to create jobs and to push growth,” said Kant adding that, "You need movement and action and need step by step opening up rather than policy framework.”
Abhishek said DIPP is in the forefront of dismantling regulations and complex processes, but whether ecommerce needs a regulator for proper development of sector is debatable point.
“The committee of secretaries are working on implementing a number of issues that will help the ecommerce sector. Then why do you need a policy if you have identified the things that need to be done, you can just go ahead and do it,” Abhishek said.