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Coca Cola confident of $1-billion sales for Thums Up, hopes India will enter top 5 markets in 2019

Updated : December 18, 2018 06:08:31 IST

Coca Cola on Monday said the company is confident of getting to its aspiration of $1 billion for Thums Up and hopes India could break into its top five global markets by 2019.

"Thums UP is hovering close to $1 billion. It has been one of the key pillars on which our business was built in India. Thums Up gave us a lot of rock solid presence in the marketplace, while we built other brands as well," said T Krishnakumar, president, Coca Cola India.

The company has recently launched Aquarius Glucocharge, a glucose drink to combat exhaustion and dehydration, and  Minute Maid Vitingo, an instant drink mix fortified with vitamins and micro-nutrients.

The company is planning to develop these brands in India and sell them outside the country, Krishnakumar told CNBC-TV18.

"We strongly believe that we need to have a local home-grown portfolio along with our global brands because it always gives us more solidity in the marketplace and which is the strategy we continue even today," he said.
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