Coca Cola on Monday said the company is confident of getting to its aspiration of $1 billion for Thums Up and hopes India could break into its top five global markets by 2019.
"Thums UP is hovering close to $1 billion. It has been one of the key pillars on which our business was built in India. Thums Up gave us a lot of rock solid presence in the marketplace, while we built other brands as well," said T Krishnakumar, president, Coca Cola India.
The company has recently launched Aquarius Glucocharge, a glucose drink to combat exhaustion and dehydration, and Minute Maid Vitingo, an instant drink mix fortified with vitamins and micro-nutrients.
The company is planning to develop these brands in India and sell them outside the country, Krishnakumar told CNBC-TV18.
"We strongly believe that we need to have a local home-grown portfolio along with our global brands because it always gives us more solidity in the marketplace and which is the strategy we continue even today," he said.