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'Aggressive, thoughtfully aggressive': Tata Starbucks brewing expansion plans

Updated : October 07, 2020 13:57:39 IST

Tata Starbucks will increase the number of coffee outlets across India and the business will emerge "much stronger" from the coronavirus pandemic as consumers gravitate towards more trusted brands, according to Tata Consumer Products Ltd (TCPL).

A 50:50 joint venture between TCPL and Starbucks Corporation, Tata Starbucks, has so far reopened around 60 percent of its stores in India after the lifting of lockdown even as it opened two stores- one in Delhi and one in Mumbai - operated entirely by women, as part of its commitment to create more opportunities for women and empower them.

Dine-in is now allowed in Maharashtra with 33 percent capacity. Navin Gurnaney, CEO, Tata Starbucks spoke to CNBC-TV18 about how the company is coming up with a battle plan to handle the pandemic.

He said, "We have got 196 stores out of which 170 are actually open. He furthered added, “We have seen a pretty substantial bump in the last few days. The seating capacity is only 33 percent and we are completely focused on the safety of our customers and partners, we are being very cautious.”

Talking about expansion plans he said, “There is absolutely no plan to shut down any stores - that is one... We are going to continue to expand aggressively, we will be cautiously aggressive, thoughtfully aggressive.”

Watch the video for the full interview
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