CNBC-TV18's Money Money Money special four part series on health insurance put a spotlight on the role of women in taking health coverage for their families. Preeta Sukhtankar, founder of TheLabelLife.com, said: "I really think women need to be more aware about themselves. Many of us, I feel, now are really conscious of our health in comparison to our moms from whom the buzz word was to be self-sacrificial and family-first. So, I think it is just awareness. I was wondering what sort of covers and premiums people pay and I realised that it was actually lesser than what I should pay to my fitness trainer a month."