Balaji Telefilms has got a phenomenal success with their latest outing in ALTBalaji. Nachiket Pantvaidya, Group COO of Balaji Telefilms discussed about it and more.
“We have ended up with first year performance well above a million and a half subscribers. We had said we will have 1.3 million paid subscribers and right now we have crossed that already,” he said.
“We will be ending up with a 4-5 million subscriber base at the end of the next 12 months from today because our acceleration has picked up tremendously about 30 percent in the last month and a half largely because of ‘Kehne ko humsafar hai’ and also our other shows,” he added.
“Right now we are on 18 shows. At the end of the next 12 months, we will be closed to 40 shows on and that provides a huge amount of acceleration for viewers to watch,” said Pantvaidya.