Asian Paints eyeing Pidilite’s turf may be good news for the latter

Pidilite Industries is a market leader in both construction chemicals as well as waterproofing. A few days back, the management of Asian Paints told CNBC-TV18 that they were extremely bullish on the waterproofing and construction chemical sector.

The waterproofing market is worth Rs 7,000 crore, and Pidilite is the market leader in this segment. If you are a Pidilite shareholder, you could look at it in one of the two ways— more competition or a vote-of-confidence in one of Pidilite’s strongholds by a player of Asian Paints’ calibre.

Lower prices of crude—a key raw material—is working to Pidilite’s advantage at this point. Also, if there is a flight to safety, Pidilite will benefit.