It is considered that whatever you buy on Dhanteras it will multiply, so there is a rush to buy precious metals during this time of the year. Last year, gold prices were up 8 percent and were at the highest level ever during Dhanteras.
According to various brands and shops, the initial response from the people is good. Customers are looking at designs, weight, price, brand, certification as they are buying precious metals.
Gold prices are also estimated to increase in the next year between eight and 15 percent, so that is an added impetus for people to go out and buy.
To understand the festive demand or Dhanteras demand and the demand outlook of gold CNBC–TV18’s Manisha Gupta is in conversation with Sachin Kothari, MD of Augmon; Somasundaram PR, managing director at World Gold Council, India; Vijay Jain, CEO and director, Orra; Tehmasp Printer, MD, IGI and Saurabh Gadgil, chairman and MD; PNG Jewellers.