There is an interesting change happening in the way how millennials are choosing living spaces when they move out of their homes to other cities for higher studies or jobs.
They want less fuss and more facilities. They also prefer community living but less owner interference and more freedom. Sensing this mood change, new players are emerging and disrupting India’s rental housing market.
Real Deal takes a look at the new disruptors and their business models to analyse what is the business pie they are turning for and how do they expect to win market share.