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InMobi launches TruFactor, a unit targeted towards telcos

Updated : February 26, 2019 08:54 AM IST

Bengaluru-headquartered mobile marketing and advertising platform, InMobi, on Monday launched new subsidiary TruFactor.

Naveen Tewari, founder and chief executive officer of InMobi and Piyush Shah, co-founder of InMobi, president of marketing cloud, spoke exclusively to CNBC-TV18's Syna Dehnugara, on their venture.
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