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Media Dialogues: How is COVID-19 affecting multiple billion dollar beauty & fashion business?

Updated : September 26, 2020 07:05 PM IST

Masks have become a shield and a statement in the global battle we are waging against the COVID-19 pandemic. So when two-third of your face is covered and staying at home and avoiding public outings, physical contact is the norm, what does it do to the multiple billion-dollar beauty and fashion business?

Even if these are temporary, will the massive disruption that businesses experience, result in a rethink of the basics? For insights on what all this means for building and marketing beauty and fashion brands, Anuradha SenGupta spoke to Falguni Nayar, founder, and chief executive of Nykaa on 'Media Dialogues'.
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