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Experts discuss the road ahead for India's immunity boosters industry

Updated : October 12, 2020 06:57:48 IST

India's immunity industry has witnessed a surge as people are preparing and strengthening themselves in the wake of the ongoing pandemic.

The last few months brought on a realisation of the importance of preventive medicine and has impacted consumption patterns and an increase in the demand for immunity boosters and preventive products.

To discuss the road ahead for the sector, Startup Street spoke to two home-grown ayurvedic brands - Chaitanya Nallan, co-founder of Vedix and Arjun Vaidya, CEO of Dr Vaidya's.
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