We have added almost 4-5 percentage points in terms of non-broking revenue in our mix of I-Sec’s revenue, said Shilpa Kumar, MD and CEO, ICICI Securities.
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"We have seen over the last four-five years that customers have diversified their savings in a sense that impacts our revenue," she said
“We are still the leader in terms of broking market share. We are at 9 percent and also the leader in terms of number of active customers who come on to any brokerage platform,” said Kumar.
Talking about business, she said, “Broking is an important component of what we do and we do it very efficiently but the interesting thing is that the customer looks not just at broking but customer also looks at investing their savings in mutual funds, life insurance and other third party products.”