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Meet the Indian company that is disrupting the world of robotics

Updated : January 23, 2019 05:49 PM IST

Founded in 2011, GreyOrange is a multinational technology company that has been at the forefront of innovation in robotics technology, artificial intelligence and machine learning. They design, manufacture and deploy advanced robotics systems for automation in warehouses, distribution and fulfilment centres. GreyOrange’s marquee product, an AI-powered Butler is designed to demonstrate super-smart decision-making capabilities to streamline and accelerate the order fulfilment process.

Akash Gupta, chief technology officer and Samay Kohli, group chief executive officer—both alumni of BITS Pilani—started working together back in college represented India in several humanoid robot competitions worldwide. They worked together on a project called AcYut, India’s first humanoid robot for which they won ROBOlympic gold medals. AcYut was the first robot we started building. It was a robot that looked like a human being; it did Kung Fu, danced and climbed stairs.

In an interview with CNBC-TV18’s Mangalam Maloo, Akash Gupta and Samay Kohli spoke about the brand’s growth story. Edited excerpts:

 Mangalam: What exactly do you do?

Samay: We make robots for warehouses and supply chains. So anything that comes through an e-commerce channel or a shop or any physical goods store.

Akash: When you order something online, we ensure it reaches you as quickly and efficiently as possible.

Mangalam: Is your company the only one in the world doing that right now?

Samay: No, but we are the first few people to be doing that. Although, early on when we had just started, people told us how foolish we were to be doing this.

Mangalam: What has your growth been like?

Samay: We are currently growing at over 100% year on year.

Mangalam: What is your current offering, and how is it different from your future offering?

Akash: In the future, we are looking at making the warehouse very flexible and adaptive. We want to build products that can make warehouses scale quickly and become autonomous to a large extent.

Mangalam: What is your revenue mix as of now?

Samay: We entered the US market earlier this year, so North America accounts for about 40%-50% of our topline, with only about 10% in India and the remaining spread across Europe, and Japan.

Mangalam: What keeps you going?

Akash: Going forward we are consistently working towards developing a deeper understanding of our customers and helping them take giant leaps forward. Not just by increasing efficiency by a mere 10%-20%, by defining a paradigm shift into how a supply chain works

Samay: Our insight into customers has been our greatest strength. Having worked with so many Fortune 500 companies has helped us listen to people from different parts of the world and build an effective theory to disrupt the industry.

Watch the complete episode here to find out more about GreyOrange’s brand growth as CNBC-TV18’s Disruptors.
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