Social networking app Bumble on Friday said the company will never compromise or break values to make money from something that it feels not in-line with their mission.
"We have turned down so many opportunities over the years that could have been great revenue markers but negative ones for our mission," Whitney Wolfe Herd, founder, Bumble.
Backed by actress Priyanka Chopra, Bumble was officially launched in India on Thursday. Founded by former Tinder co-founder Herd, Bumble has gone beyond just being a dating app and is positioning itself as a social networking platform for women, and by women.
When it comes to monetising one of your users who trusts you, who relies on you to deliver the message and the mission that you have promised, you have to really deliver an experience that is tailored and curated to that audience, herd said.
"Bumble has 45 million registered users worldwide. We started in the US, we have seen strength in markets like Canada, the UK, Australia and Europe. India is our first entry point into Asia and we are really excited about the opportunity that it represents for us, said Sarah Jones Simmer, COO, Bumble.