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Swabhiman Bharat: OTT- a game-changer for entertainment and stand-up industry

Updated : April 10, 2021 16:16:26 IST

India is the second-largest television market in the world. It has a large broadcasting and distribution industry with approximately 900 satellite TV channels, 6,000 multi-system operators around 60,000 local cable operators, and 7 DTH operators. We also have close to 2,500 multiplexes across the country.

This episode of ITC presents Swabhiman Bharat, a Network18 initiative, takes a deep dive into how modern India is consuming content and the future of the Indian entertainment industry.

It also puts a spotlight on India’s stand-up comedy industry, which has managed to become an irreplaceable part of the countries entertainment landscape in a short span of time.

For more details, watch the video.
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