December brings the feeling of party vibes and there are so many literary fests, music concerts, stand-up comedy shows, spoken word festivals, magic shows, motivational speakers, plays, restaurants, and food fests — whatever your interest, you are probably spoiled for choice. Also not to forget, it's also the first "normal" year post the pandemic.
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For nearly two years, live physical entertainment was shut down with a devastating impact on the business. But that seems to be in the past as people are going out with a vengeance. So what are the key trends that are emerging? How is ticketed entertainment doing? What are the growth prospects as we head into a new year?
To discuss this CNBC-TV18’s Anuradha Sengupta, spoke to Shreyas Srinivasan, CPO, Consumer Products, Paytm and founder and CEO of Paytm Insider; Roshan Abbas, founder of Kommune India; and VG Jairam, founder of Hyperlink Brand Solutions.
Also Read: Marketing industry witnessing transformation from brand-led world to consumer-led world: Dentsu
Jairam said, “The whole experiential and live entertainment industry has bounced back and how, but I also feel it's got to do with one important aspect that two years of sitting in front of a screen has really made people want to go out and experience. That whole touch and feel had not happened.”
According to Abbas the two years gap put a pause on people's passion and needs and it all just accumulated.
He said, “The day things opened up it wasn't a trickle, it was a spate. We didn't have one show, we have multiple shows happening on the same day. Corporates who had put aside marketing budgets came back with a vengeance to spend. So there has been an appetite that is really needs to be vetted by and everyone is keen now to satiate that.”
Watch video for more.
