Harshvardhan Goenka, chairman, Zensar Technologies said we are extremely excited about the acquisition of Indigo Slate which is a digital marketing company based out of Seattle in the US.
“We are one of the leading players in the digital space within the country and nearly about 40 percent of Zensar’s turnover comes from its digital play which is very high compared to most of its other colleagues in the industry,” he said.
“There is a large complementary strengths that we have between Zensar and Indigo Slate. They do the entire suite of digital marketing services whether it is web content, mobile content, doing videos, doing consultancy services and they do a 360 degree play as far as digital marketing for customers. We are extremely delighted with the range of customers that they have. They have some of the very large fortune 500 companies or rather even the fortune 100 companies as their clients,” he added.
“The deal construct is that we are paying them $18 million upfront and there will be some amount which will be paid in future based on the performance over the next three years or so,” said Goenka.