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The Media Dialogues: Marketers need to rejig the entire organisation in this kind of environment

Updated : February 29, 2020 07:54 PM IST

Vikram Sakhuja, Group CEO, Madison Media & OOH, Madison World, spells out what marketers can do to battle economic headwinds. Also, how as digital takes a larger share of the ADEX pie, global digital majors will need to earn the turn of advertisers in conversation with Anuradha SenGupta on The Media Dialogues.

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