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videos | IST

The FMCG slowdown: Rural consumption takes a hit

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CNBC-TV18’s Archana Shukla travelled to Maharashtra's Nashik and spoke to top Fast-moving consumer goods (FMCG) companies' distributors to get a sense of how the slowdown in rural consumption was pinching them.

According to market research agency Nielsen, consumption in rural India plunged to a seven-year low in the September quarter.
CNBC-TV18’s Archana Shukla travelled to Maharashtra's Nashik and spoke to top Fast-moving consumer goods (FMCG) companies' distributors to get a sense of how the slowdown in rural consumption was pinching them.