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videos | IST

Storyboard: Here's how brands can increase their consumer connect

In a recent report by Kantar Wolrdpanel on 'Consumer Connections' insights about how can brands increase their consumer connect and what will drive both brand loyalty and sales. CNBC-TV18 caught up with Andy Parkinson, MD South Asia, Korea & India at Kantar Wolrdpanel and K Ramakirshnan, Country Head at Kantar Wolrdpanel on the sidelines of the launch of this report to find out more.