Homevideos Newseconomy News

    Imagica ties up with Mattel toys

    videos | IST

    Imagica ties up with Mattel toys

    Mini

    Adlabs Imagica announced exclusive partnership with toy brand Mattel.

    Adlabs Imagica announced exclusive partnership with toy brand Mattel. The theme park will rebrand two of its flagship rides, nitro and happy wheels.
    Nitro will now be called 'Hot wheels Nitro.' Happy wheels will be renamed 'hot wheels driving school.'
    Nitro claims to be the biggest and wildest floorless roller coaster in India.
    It has a 2,800 feet track at a height of 132 feet. Happy wheels claims to teach children how to drive and the basic rules of real life driving.
    It includes a double-seater car with real dashboard, seat belts, brake and accelerator pedals.
    Imagica will also start offering edutainment to young kids at the 'Hot wheels driving school.'
    The Imagica-Mattel partnership is based on a revenue-based fee structure and Imagica plans to get more Mattel products and brands to the park in future.
    Check out our in-depth Market Coverage, Business News & get real-time Stock Market Updates on CNBC-TV18. Also, Watch our channels CNBC-TV18, CNBC Awaaz and CNBC Bajar Live on-the-go!
    next story

      Most Read

      Market Movers

      View All
      CompanyPriceChng%Chng