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Imagica ties up with Mattel toys

Updated : October 25, 2018 05:41 PM IST

Adlabs Imagica announced exclusive partnership with toy brand Mattel. The theme park will rebrand two of its flagship rides, nitro and happy wheels.

Nitro will now be called 'Hot wheels Nitro.' Happy wheels will be renamed 'hot wheels driving school.'

Nitro claims to be the biggest and wildest floorless roller coaster in India.

It has a 2,800 feet track at a height of 132 feet. Happy wheels claims to teach children how to drive and the basic rules of real life driving.

It includes a double-seater car with real dashboard, seat belts, brake and accelerator pedals.

Imagica will also start offering edutainment to young kids at the 'Hot wheels driving school.'

The Imagica-Mattel partnership is based on a revenue-based fee structure and Imagica plans to get more Mattel products and brands to the park in future.
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