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Here's how e-commerce brands are gearing up for this festive season

As brands strategize about how to best use social media to engage with the consumers, they're also increasingly talking to each other.

As brands strategize about how to best use social media to engage with the consumers, they're also increasingly talking to each other.
The hope is to capture some recognition for being clever and quick. But unlike the traditional media, the conversation here has third and fourth party involvement in the form of consumer and other brands.
So let us find out what has changed in the whole 'brand banter' in the era of social media and how excited is the consumer about festive season shopping on E-commerce platforms.