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Festive cheers for advertisers as ad spends to touch Rs 25,000 crore

With the lingering effects of demonetization and the GST rollout well past them, advertisers are upping the ante this festive season.

With the lingering effects of demonetization and the GST rollout well past them, advertisers are upping the ante this festive season.
Top media planners and buyers predict advertising spends will touch Rs 25,000 crore during the 3-month period, which typically accounts for 40 percent of the annual advertising spends by advertisers.