Draft plan for e-commerce: Know the fine print of the proposals

The government's draft e-commerce policy has various recommendations to end big discounts and also to establish a regulator in the sector.

Several areas are highlighted as far as draft e-commerce policy is concerned. These include regulation funding, pricing and discounting, data storage and even consumer grievance and protection.

However, the contentious issue as far as the draft policy is concerned is with regards to discounting and there are several strategies to prevent anti-competitive practices that have been proposed by draft e-commerce policy.

The Sunset Clause is defining maximum differential pricing or deep discounts duration and the curbs on related parties that could lead to price distortions for electronics. It is end of mega online sales.