Essel Group direct-to-home (DTH) operator, Dish TV, on Wednesday said almost 92 percent of the subscribers have migrated to Telecom Regulatory Authority of India's (Trai) 'Best Fit' pack.
In an interview to CNBC-TV18, Jawahar Goel, chairman and managing director, said, "March 31 is the date for sunset. This is a preparatory time to the other data protection officer (DPO) like cable industry and DTH companies. Almost 300,000 subscribers come up for renewal every day. So we talk to them and give them the pack or we give them the ‘Best Fit' pack."
“40 percent of the subscribers have reduced their bill and for 60 percent of the subscribers, the payment has gone up maybe Rs 5-20. Our average revenue per user (ARPU) has marginally grown about Rs 5 per subscriber,” Goel said.
There are about 100 million cable service TV homes and 67 million DTH TV homes in the country and approximately 65 per cent of the subscribers of the cable services and 35 per cent subscribers of the DTH services have already exercised the option of selecting the channels of their choice, according to the Trai.
The authority has also clarified that there will be no 'lock-in period' till March 31 for the subscribers who have been migrated to 'Best Fit plan' by DPOs.
The regulator has unveiled the new tariff order and regulatory regime for the broadcast and cable sector, which paves the way for consumers to opt for channels they wish to view and pay only for them. Trai has said every channel should be offered a la carte, with a transparent display of rates on electronic programme guide.