NIFTY 50

Artisans in Rann of Kutch bet big on online market space

Updated : April 06, 2018 05:45 PM IST

For artisans engaged in traditional arts and handicraft in the Rann of Kutch, the world has changed. Survival is no longer about selling products to tourists.

It's about catching an entire universe of customers who are more comfortable clicking on buttons, than taking a walk around a crowded market place under the blazing sun.
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