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videos | IST

Titan looking to cut ad spend and reduce costs across the board

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Titan CFO S Subramaniam is in conversation with CNBC-TV18 to discuss the Q4 results and outlook on the company.

Titan reported a strong operational performance as net profit for the March quarter exceeded analyst estimates. Sales look to be returning to normal and pick up at the store level seems to be improving.
Titan CFO S Subramaniam is in conversation with CNBC-TV18 to discuss the Q4 results and outlook on the company.
While sharing details of reopening stores, Subramaniam said, “April-May
However, he stressed that the company was looking to cut costs. “We are looking at costs at different levels, one would be at the gross margin levels itself on material cost and maybe some discounts. There would be some savings in employee costs as well. We will be cutting our advertising definitely this year," the CFO said.
Watch the video for more.