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Tanishq ad row: Important for brands to stand up for what they believe in, says Santosh Desai of Future Brands

Updated : October 23, 2020 12:02 AM IST

Last week, on ground threats, intimidation and social media attacks compelled Tanishq to withdraw their advertisement featuring a Hindu-Muslim marriage in its storyline. The company cited concerns over employee security.

Anuradha Sengupta spoke to Santosh Desai MD & CEO of Future Brands and filmmaker R Balki to understand whether brands can afford to stay in sanitised storyboarded world or if they need to be part of zeitgeist even if it mean getting into serious trouble.
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