• SENSEX
    NIFTY 50
VIDEOS
Advertising

Tanishq ad row: Important for brands to stand up for what they believe in, says Santosh Desai of Future Brands

Updated : October 23, 2020 12:02 AM IST

Last week, on ground threats, intimidation and social media attacks compelled Tanishq to withdraw their advertisement featuring a Hindu-Muslim marriage in its storyline. The company cited concerns over employee security.

Anuradha Sengupta spoke to Santosh Desai MD & CEO of Future Brands and filmmaker R Balki to understand whether brands can afford to stay in sanitised storyboarded world or if they need to be part of zeitgeist even if it mean getting into serious trouble.
cnbc two logos
To keep watching CNBC-TV18, India's No. 1 English Business News Channel, call your Cable or DTH Operator and subscribe now for just Rs. 4 per month. You can also subscribe to CNBC-TV18 Prime HD for Re 1/- per month.Find out more
Live TV

recommended for you

Advertisement