• SENSEX
    NIFTY 50
VIDEOS
Advertising

Storyboard: Mondelez India, Ogilvy India on ‘Not Just A Cadbury Ad’ innovation

Updated : November 14, 2020 06:23 PM IST

Over the years, Mondelez India has promoted itself and its products as a perfect gifting option around the festive season.

However, this year, they are extending this attribute to products made by local retailers across the country who have been suffering due to the pandemic.

Along with their creative partner Ogilvy India, they have created a hyper-personalised ad using artificial intelligence to tap products sold by more than 1,800 local retailers.

To know more about this innovation, Storyboard’s Shibani Gharat caught up with Anil Viswanathan, senior director, marketing, insights & analytics at Mondelez India and Sukesh Nayak, chief creative officer, Ogilvy India.

Watch the video for more
cnbc two logos
To keep watching CNBC-TV18, India's No. 1 English Business News Channel, call your Cable or DTH Operator and subscribe now for just Rs. 4 per month. You can also subscribe to CNBC-TV18 Prime HD for Re 1/- per month.Find out more
Live TV

recommended for you

Advertisement