Over the years, Mondelez India has promoted itself and its products as a perfect gifting option around the festive season.
However, this year, they are extending this attribute to products made by local retailers across the country who have been suffering due to the pandemic.
Along with their creative partner Ogilvy India, they have created a hyper-personalised ad using artificial intelligence to tap products sold by more than 1,800 local retailers.
To know more about this innovation, Storyboard’s Shibani Gharat caught up with Anil Viswanathan, senior director, marketing, insights & analytics at Mondelez India and Sukesh Nayak, chief creative officer, Ogilvy India.
Watch the video for more