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Storyboard: How digitisation changed Bridgestone's business, and association with Tokyo Olympics 2020

videos | Aug 17, 2021 10:33 PM IST

Storyboard: How digitisation changed Bridgestone's business, and association with Tokyo Olympics 2020

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CNBC-TV18's Shibani Gharat spoke to Parag Satpute, MD of Bridgestone India; Deepak Gulati, CMO of Bridgestone India, and Olympic Bronze medal winner & Bridgestone India's brand ambassador PV Sindhu to understand how digitisation has changed their business and the company's association with Tokyo Olympics 2020.

Along with the rising car demands and population hitting the roads again, things seem to be heading in the right direction for the domestic tyre industry.

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CNBC-TV18's Shibani Gharat spoke to Parag Satpute, MD of Bridgestone India; Deepak Gulati, CMO of Bridgestone India, and Olympic Bronze medal winner & Bridgestone India's brand ambassador PV Sindhu to understand how digitisation has changed their business and the company's association with Tokyo Olympics 2020.
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