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Storyboard: 1 in every 3 adults impacted by COVID-19 in rural India, says report

Updated : December 12, 2020 04:44:39 IST

Kantar, insights-based consultancy company along with GroupM's own experiential marketing unit Dialogue Factory unveiled a very unique rural COVID-19 barometer report.

The report provides unique and fact based perspective on the consumer sentiments and their consumption choices during the pandemic period.

The survey was conducted across 17 states around the country and deep dives into the lives of rural consumers and their adaptations to the pandemic.

To discuss the report, Storyboard catches up with Dalveer Singh, head of experiential marketing - APAC at Dialogue Factory and Hemant Mehta, managing director and chief strategy officer of insights division and Kantar.

Watch the video for more.
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