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Restarting India: Coca-Cola's lockdown woes

Updated : August 04, 2020 09:29 PM IST

COVID-19 has impacted consumption patterns the world over. While staples and ready-to-eat products have seen a surge in sales as in-home consumption has risen, aerated beverage makers tell a different story.

For the quarter ending June 26, Coca Cola company reported a 16 percent decline in its unit case volumes globally. In the management commentary, the global CEO of Coca Cola said that the sharp drop in sales was primarily due to a slump in India, Western Europe, and the North American fountain business.

The strict lockdowns in India have severely hit Coca Cola's out-of-home sales channels like restaurants, bars, pubs, cinema halls, and street vendors. So how is the company responding to these challenges and what is its outlook given the current uncertainties? CNBC-TV18’s Shereen Bhan caught up with T Krishnakumar, president - Coca Cola India and South-West Asia and discussed about it.
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