BARC India, the joint industry body for TV viewership measurement, has appointed Sunil Lulla as its CEO. Lulla replaces BARC's first CEO, Partho Dasgupta, who has decided to move on. Lulla, who was till recently the Group CEO at Balaji Telefilms, brings over 35 years of media and marketing experience.
Here are some reactions from the media industry on his appointment.
Mayank Bhatnagar, Executive VP, Carat India
“I would like to congratulate Sunil for his new appointment as CEO for BARC and I wish him all the success. I am sure that Partho and team has worked really hard in building the BARC and adding all the products and services and strengthening the TV measurement landscape in India. However, there are a lot of new things and there are a lot of projects which are there in the pipeline that have to be quickly executed and I am sure the new team will basically further expand the BARC capabilities.”
Ashish Bhasin, CEO-APAC & Chairman India, Dentsu Aegis Network
“First of all Partho needs to be complimented because he has seen BARC through the most important phase, the hardest phase is the set-up phase and I think he has done a good job seeing BARC through that. Sunil is a very well-known industry veteran, he has also been a member of the Board of Directors of BARC and I am pretty sure that he will now be able to take it to the next level. It is not an easy job because you are always under scrutiny and always in public eye when you are the CEO of BARC. But Sunil is really a well experienced industry veteran and I am pretty sure he will be able to do a damn good job.”
Himanka Das, CEO, Vizeum India
“Organisation is always bigger than individuals, the show must go on and we are there as a representative of the industry because BARC is the construct of the Indian Society of Advertisers (ISA), Advertising Agencies Association of India (AAAI), Indian Broadcasting Foundation (IBF) and various other bodies. So we all should hand-hold it to take the journey ahead. That is my take going forward.”