Lights, camera and the new normal, the pandemic has boxed us all inside our homes and life has certainly taken a backseat for the longest time.
However, marketing and content remained to play on the front foot with the new rules imposed by the unprecedented virus. Thus, we witnessed a humungous rise on the digital platforms.
On this new series of 'Kiska Brand Bajega - Industry Titans', Aditya Bhat speaks to the biggest intellectual minds behind some of India's biggest brands.
In today's edition, Aditya spoke to Amarjit Singh Batra, managing director of Spotify India.
Watch video for more.