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How has COVID pandemic impacted the creative marketing business? Experts discuss

Updated : January 16, 2021 07:18 PM IST

The world has changed more dramatically in 2020 than many would have imagined. What was the impact of all of this on the creative business? How will it shape the traditional creative agency setup and what will it mean for jobs?

To answer these questions, Storyboard spoke to Harshad Rajadhyaksha, chief creative officer at Ogilvy India and Kainaz Karmakar, chief creative officer at Ogilvy India.

Also, watch Storyboard in conversation with Amit Kekre, national strategy head at DDB Mudra Group who spoke about how communication and strategy can cater to the changed consumer behaviour.

Moreover, Atit Mehta, vice president of marketing at BYJU's spoke on Network18 and BYJU's Young Genius mission which discovers and features child prodigies.

Watch video for more.
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