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Here's how COVID-19 lockdown has impacted brands

Updated : April 03, 2020 11:15 PM IST

As the nation is dealing with shortage of essential items and getting the daily supplies of household necessities, Storyboard finds out how FMCG, personal care and hygiene players are reaching out to their consumers both in terms of communication and making it to their shelves.

To discuss this, CNBC-TV18's Shibani Gharat spoke to Sameer Satpathy, chief executive of Personal Care at ITC Limited, Mayank Shah, Senior Category Head at Parle Products, Shashi Sinha, CEO of IPG Mediabrands India and Sunil Lulla, CEO of BARC India.
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