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Facebook Thumbstoppers Summit: In conversation with Kavita Nair, Vodafone Idea and Sandeep Kohli, Unilever

Updated : November 06, 2019 05:37 PM IST

As consumption patterns change, the need for marketers to adapt to different mediums of communication has risen. Kavita Nair (chief digital transformation and brand officer, Vodafone Idea Ltd) and Sandeep Kohli (executive director-personal care, Unilever) discuss whether stories can capture attention even in a short duration, and why experimentation is key in mobile storytelling.

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