Tata Motors is planning to launch four products in the upcoming festival season which will be completely different but within the same core brand, said Mayank Pareek, president of passenger vehicles business.
Recommended ArticlesView All
Delhi fails to get a mayor for third time — What's the issue and what happens next
Feb 6, 2023 IST4 Min(s) Read
India opposes Hindustan Zinc's buyout of Vedanta's global zinc assets: Exclusive
Feb 6, 2023 IST2 Min(s) Read
Vodafone-Idea Saga — Three parents but none to love
Feb 6, 2023 IST6 Min(s) Read
World Cancer Day 2023: Early detection is crucial for reducing the global burden
Feb 4, 2023 IST5 Min(s) Read
The company on Wednesday launched Tiago NRG, an SUV-inspired version of its hatchback Tiago. The car has been priced at Rs 5.5 lakh (ex-showroom) and is widely expected to help boost the company's sales in the upcoming festive season.
According to the feedback the company realised that customers wanted a compact car which gave a feeling of a taller car, Parekh said. “Tiago NRG is not an SUV but is feel tough," he said.
Customers wanted a car which has got much better experience in infotainment and a much safer car, also a car which is stylized differently,” he said, adding that while keeping the core DNA of Tiago, Tata Motors offered all those that was demanded by the customers.