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Storyboard: TVS Srichakra launches new tyre brand targeting millennials

Updated : September 23, 2019 15:04:14 IST

Tyre major TVS Srichakra recently launched a new tyre brand called ‘TVS Eurogrip’ targeted at millennial customers. They are calling it a bike tyres specialist.

CNBC-TV18's 'Storyboard' spoke to R Balki along with Madhavan Parthasarathy from TVS Srichakra to know more about the new launch and their new TV commercial.
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