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Storyboard: How Hyundai’s road safety initiative impacted its brand image

Updated : November 25, 2019 02:20 PM IST

Road accidents in India claimed more than 1.5 lakh lives in 2018, an increase of 0.46 percent as compared to 2017, showed a report by Ministry of Road Transport and Highways.

To drive awareness among consumers on road safety, Hyundai has joined hands with Network18 for a year-long initiative.

In a conversation with Ankita Saxena, Puneet Anand, group head - Corporate Affairs, Hyundai Motors India, speaks about the road safety campaign and how has this campaign impacted Hyundai’s brand image and perception.
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