NIFTY 50

PSA Groupe to re-enter India with Citroen C5 Aircross SUV

Updated : April 06, 2019 04:19 PM IST

France’s largest carmaker PSA Peugeot Citroen announced that it will launch its first offering for India, the Citroen C5 Aircross SUV.

In an interview to CNBC-TV18, Carlos Tavares, chairman of the managing board, Groupe PSA, said, "We will bring four products to the Indian market over four years."

"From day one, we wanted to focus on human-centric brand. We are very much focused on comfort, very much focused on everything that makes the use of the car very enjoyable,” he added.

In 2017, PSA Groupe had announced a partnership with CK Birla Group to re-enter the Indian market and earmarked an initial investment of 100 million euros to set up a plant for vehicle and powertrain manufacturing in Tamil Nadu.

In 2018, the Citroen brand sold 1.05 million vehicles in over 90 markets.
primo org
Have you signed up for Primo, our daily newsletter?
It has all the stories and data on the market, business, economy and tech that you need to know.
cnbc two logos
To keep watching CNBC-TV18, India's No. 1 English Business News Channel, call your Cable or DTH Operator and subscribe now for just Rs. 4 per month. You can also subscribe to CNBC-TV18 Prime HD for Re 1/- per month.Find out more
Live TV