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M&M to adapt different marketing strategy for ‘Alturas’ SUV, says MD Pawan Goenka

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Mahindra & Mahindra (M&M) has introduced its high-end SUV -- the Alturas G4, which is the most expensive vehicle from their stable. Pawan Goenka, MD at M&M, spoke to CNBC-TV18 about the newly launched SUV and its features. 

Mahindra & Mahindra (M&M) has introduced its high-end SUV -- the Alturas G4, which is the most expensive vehicle from their stable. Pawan Goenka, MD at M&M, spoke to CNBC-TV18 about the newly launched SUV and its features.
“Alturas defines luxury and royalty. The launch and presentation both have been different and so will also adapt a different marketing strategy for Alturas compared to other utility vehicles," said Goenka.
Goenka said they will have customized areas within showrooms to display Alturas with exclusive sales representatives.
 
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