December is a lean month for the sector and the numbers are expected to be subdued this time around as well especially with the slowdown the industry has witnessed through the course of the year. Sales in the commercial vehicle space will likely be extremely weak but in the passenger vehicle and two-wheeler space some positives are expected.
One positive is that December is expected to be better than November and better than last December as there have been some pick up as far as inquiries are concerned, but the bigger challenge lies in the months ahead as transition from BS-IV to BS-VI emission norm begins.
Prices of vehicles are expected to rise by almost about 10-15 percent across the board as a consequence of the switch to the new norms, putting further pressure on demand.
In December discounts were high on the existing BS-IV vehicles, propping demand that will likely be reflected in sales figures.
According to a CNBC-TV18 poll of three brokerages, Maruti Suzuki's sales are expected to grow by 3.1 percent on a year-on-year basis to come in at 1.32 lakh units.
The commercial vehicle space has been under a lot of pressure and for both Ashok Leyland and Tata Motors a fall of 30 percent in sales is expected.
Bajaj Auto sales are expected to go up by about 5.4 percent because on account of its exports business.
Tata Motors sales are expected to go down by almost 25 percent because of the weakness in the medium and heavy commercial vehicle segment.
Hero Motocorp sales are expected to fall by 7.2 percent as there is still no sign of recovery in the rural market.